Hydroxatone's website [ http://www.hydroxatone.com/ ] promotes Hydroxatone as the "Official Skincare Sponsor of the Daytime Emmys." I believe that at an earlier time their website also said why, that being that it was given out in the swag bags at the daytime Emmys, though I can't recall how many times. I received two bottles of Hydroxatone AM/PM Anti-Wrinkle Complex with SPF 15 in the mail for a 1 Month trial. You can get this same trial via one of these Hydroxatone websites: http://www.hydroxatone.com/ (which I used) or http://www.tryhydroxatone.com/ . Their policy is if you don't like it send it back within the month (even if the bottle's empty) and they will charge you nothing. I gave one bottle to my mother, who's in her late 50's, and kept one bottle for myself. We both came out of the experiment with one complaint... It's to heavy. My mom thought it was okay for night use, despite it's heaviness, and kept using