Life wtr is another reverse osmosis purified water with added electrolytes that has nearly the same price tag as natural mineral water... Why is this? The art installations on the bottles are vibrant, making it stand out on shelves. But what makes it cost so much? It does taste amazing, nearly as crisp and delicious as my favorite water so far, Icelandic Glacial. So, maybe there's something to this reverse osmosis vs. whatever they do to purify the cheap Wal-mart water?!