I received this NYC IndividualEyes pallet ( $4.99 ) in my Influenster Beauty Blogger VoxBox and I instantly fell in love with it! It has a wonderful primer that also works great as a concealer in a crunch. I LOVE their über pigmented purple! One of my all time favorite shades of purples to date! I've been using it in the crease, and using the dark sparkly brown on the lid, then using the white "illuminator" as the highlighter, and a dot on the inner and outer eye to brighten the look up. These shades are very pigmented and great to blend which is great from an inexpensive drugstore brand like this. I've tried the Almay Eyeshadow Trios ( $6.99 ) that are similar to these, and I would highly recommend the NYC version instead, they are much more pigmented and the colors are way more vibrant, plus they come with more options... you get 4 colors of shadow plus the illuminator and the primer in one NYC shadow pal...